Andy Potts led from start to finish to win his fourth title at Ironman 70.3 California.
Below are some behind the scenes photos of the Rook Productions Media crew in action at the event.
Blog
Oceanside 70.3 Ironman – Andy Potts takes it
The Honda LA Marathon Presented by ASICS
From the NYC Marathon to the La Marathon. I gathered the troops again for another marathon of production work along with a couple new sponsors, thank you Daphnes Greek for feeding us and Primo beer for hydrating us. This year, Honda was nice enough to loan us 3 scooters and 2 vans. Check below the behind the scene pics.
Sam Stosur – Women’s Tennis
This was the 1st time i have ever filmed tennis and i got the honor to work with 2011 US OPEN Champion Sam Stosur. This day was beyond busy. We had an early morning photo/film shoot in NewPort Beach then headed straight to the Asics Headquarters in Irvine. Sam got to meet the Asics family as well as work with some of the designers. For more information, go to: asicsamerica.com or http://samstosur.com/. Video soon to come.



above: 2 days later i headed out to Indian Wells California for the BNP PARIBAS OPEN to shoot more of Sam.
Jordan Burroughs – All I See Is Gold
Last week, I traveled to the University of Nebraska for ASICS to film Jordan Burroughs an American world champion in freestyle wrestling. I have to say, JB is one of the best spoken and most humble athletes i have ever worked with. If you have your GOLD metal list for the Olympics, you will need to add Jordan to it. for more information, go to asicsamercia.com or http://www.alliseeisgold.com.


Ryan HAll Visits the Asics HQ
Today I documented a day in the life with Ryan Hall at the ASICS HQ in Irvine. Ryan spent his whole day with many designers. I believe the highlight for me was watching Ryan design his shoes for the Olympics. For more info on Ryan Hall go to: Asicsamerica.com or ryanandsarahall.com

Red “EPIC” camera
WELCOME to Rook Productions Media mr RED EPIC camera.


Lolo Jones – Baton Rouge, LA
Project: Lolo Jones Video Shoot
Client Asics America
Location: Baton Rouge, LA
There are athletes and then there are super athletes like Lolo Jones. It was hard for me to prepare for this trip and project. Its not like you can just show up and shoot whatever. For this trip, i gathered the best of the best. I made a couple phone calls and some how managed to get Mark Shonka from Oakley in which he showed up with an new RED EPIC camera and a ton of glass (thank you sir), then i called on Iain Harris from Hype Media who has been traveling this whole year with me and he shows up with a RED EPIC CAMERA as well,and then i got the honor to bring legend photographer and one of my best friends John Schnack of Schnackstudios. This project will go down in my top 3 best trips.






Links to Lolo Jones:http://www.runlolorun.com/
http://www.findingdulcinea.com/features/sports/olympians/Lolo-Jones.html
ING NEW YORK CITY MARATHON
Project: 2011 ING NEW YORK CITY MARATHON
Client: Asics America
Location: NYC
ASICS takes over the NYC. Where do I start. How long was i there? 7 days. What did I do? I documented the ING NYC MARATHON for ASICS. It was 7 days of filming. We would film and edit the same day so the web content was fresh every morning. Not my favorite way to work(lack of sleep) but thanks to my amazing team, we pulled it off.The team consisted of 4 filmers, 4 scooters, 4 scooter drives, 4 PA’s supplied by the ING ,a managing producer to keep us on point, and an amazing team of ASICS representatives. This was an amazing opportunity for the entire unified ING New York City Marathon community to raise way more money than ever and make the ING NYC Marathon the most incredible fundraising event of the century.






My dream came true on this trip, i got to visit one of the most famous camera stores in the world – BHphoto and Video. You could spend a lot of money here.
Kelly Slater and Daphne’s California Greek
Project: Daphne’s California Greek Video Shoot with Kelly Slater
Location: Carlsbad, CA
Daphne’s a new client of mine hired me to do a one day video shoot with Kelly Slater. That was pretty much a no brainer for me. Kelly being a long time friend of mine thanks to Taylor Steele is one of my favorite people to work with. The shoot started in the am at the Carlsbad restaurant location then in the afternoon we headed to Daphne’s owner Bill Trefethen’s house for a little celebration. Congrats Kelly on your 11th World Title.


INFO: Professional surfer Kelly Slater, who has long been a symbol of the healthy athlete, has been hired as a pitchman for Daphne’s California Greek, a San Diego-based restaurant chain that emerged from bankruptcy and is now trying to draw more customers with healthier food. Slater, 39, will create a surf team that represents the company and he’ll serve as a consultant on Daphne’s menu. The company is adding a variety of items, such as seafood and salad dishes that contain fewer than 700 calories.
DAPHNE’S PRESENTS AN IN-STORE CONCERT WITH DONAVON FRANKENREITER
As phase two of the re-imaging of Daphne’s California Greek restaurants unfolds into a California lifestyle concept, the
forward thinking chain has developed an awesome music program, with fresh indie music mixes reverberating throughout the chain’s
57 restaurants in the Western U.S., and available as free downloads at www.Daphnes.biz. This intimate evening of music with DONAVON FRANKENREITER marks the second in-store concert event which is part of Daphne’s Music Program. The music platform, visioned by the new CEO, Bill Trefethen, features an Artist of the Month and is highlighted by live performances, which started in August 2011, and will continue at select Daphne’s California Greek restaurant locations. (Video Segment coming soon)



















